No longer is it the case that snacks are packaged specifically for children’s lunch boxes. Today, the snack market is heavily geared towards adults with 94% of adults snacking at least once a day and 50% snacking 2 to 3 times a day.* Snack producers are tasked with changing traditional packaging to address a different kind of consumer.
To stay on top of fluctuating snack market trends, food companies find they need to develop new packaging such as single-serve packs, convenient on-the-go solutions, and sustainable “green” packaging. Aside from creating a trendy and appealing packaging aesthetic, snack packaging frequently requires variable codes such as “Best By” or expiration dates. With consumers growing more and more health-conscious, some code requirements include allergen information, genetic modification information, and country of origin.
Many snack food companies make use of continuous ink jet (CIJ) printing technology to meet these coding requirements. CIJ is cost- effective and has a wide range of fluids to ensure coding adhesion and legibility on both porous and non-porous packaging like cardboard, plastics, metal, glass, or flexible packaging. At a minimum, your CIJ equipment must be able to produce legible and durable date, lot, and identification codes on a variety of substrates. However, there are other key features to look for when selecting a continuous ink jet printer to keep your snack packaging operations in uptime by minimizing maintenance and human errors including:
Icon-driven editing menus for easy-to-understand message creation prompts
Customizable home screens to put commonly used features at the line operator’s fingertips
Increased message storage with a recall of up to 50 unique production line settings
Reduced printhead cleaning interventions with leading printheads running up to 100 starts and stops without cleaning
Self-servicing kits that allow preventative maintenance to be done on your own time without the need for a trained service engineer
Given the wide variety of packages and product types at snack food manufacturers, the flexibility offered by CIJ is also considered an appealing benefit. Leading systems’ printheads can be used in any orientation with 360 degree printhead positioning and many can be moved from line to line to accommodate many shapes, sizes, and levels of packaging.